Should I show my prices on my website, and how should I present my offer?

It depends on your price point. If you charge over about $1,000 a month, you probably should not publish the price. Use a call us, book an appointment, request more info or get a demo button, or a lead magnet to warm people up, so you can show the value and build rapport before the price comes up. At a few thousand dollars a month plus a setup fee, nobody will blindly key in a card on a landing page. Below about $1,000 a month, people can decide online, so you can show the price.

Keep the plan page simple and offer two options. Something like 300 minutes on one plan and 1,000 on another is simple enough, while listing minutes, AI credits and other items per plan gets confusing. If an offer is open ended, set the price as custom and decide it when you talk to the client, so you do not lock yourself into a price.

Lead with the outcome, and put the details of how you get it in the offer. For home services, the outcome is more service appointments booked, and speed to lead, 24/7 answering and database reactivation are the how. Targeting several niches is fine as long as the offer is clearly conveyed. Make the offer easy to understand, keep the branding consistent, match your buttons, fix low resolution images and remove em dashes from AI generated copy.

Demos are for things a prospect cannot picture or is not sold on. If you do social media management or build websites, prospects care about results, so show examples of your work or just sign them up.

If you want a private checkout, use a page such as yourdomain.ai/signup that is not linked from your site: duplicate your home page, put a form at the top and then your checkout form.